The layout of the nine palaces of Suihua
Guide:How to Perform Nine-Square Grid Ranking Analysis: Take Your Strategy to the Next Level! In digital marketing, nine-square rank analysis, also known as quadrant analysis, is a powerful tool that can help you understand and optimize your online strategy. Through the four quadrants, which are two dimensions: priority and success rate, we can get a clearer picture of the performance and potential of each activity. Step 1: ...
How to Perform Nine-Square Grid Ranking Analysis: Take Your Strategy to the Next Level!
In digital marketing, nine-square rank analysis, also known as quadrant analysis, is a powerful tool that can help you understand and optimize your online strategy. Through the four quadrants, which are two dimensions: priority and success rate, we can get a clearer picture of the performance and potential of each activity.
Step 1: Define the four quadrants
- Priority and remarkable results: We should give priority to expanding the scale of this kind of activity.
- Priority but insufficient results: Strategies need to be adjusted and optimized, such as increasing resources or improving execution.
- The results are remarkable but the priority is low: These are usually your rhetorical skills or strong selling points, so you should look at how to present them better.
- Low priority and poor results: For this type of activity, you can try to improve it, or eliminate it directly.
Step 2: Fill in your nine-square grid
Based on the table below, list all your activities and products, populated in each quadrant separately. Ensure that the content is complete and accurate. Tell users that the quality of the data directly affects the analysis effect.
Step 3: Analysis and practice adjustment
- Strengthen successful activities: Determine which campaigns are successful, are they naturally sought after by users? Or is there something special about them? The focus is on maintaining and promoting these popular activities.
- Optimize campaigns that fall short of expectations: Did you do something unnatural or too pushy to make people feel offended? Adjust your strategy, optimize your Wenhai tactics or streamline your processes, and you may be able to hear the real voice of consumers.
- Re-evaluate value product design: Finding important user needs but not recognized by the market. Leveraging ASR (active and quietly satisfied), embedded promotion may also be a key approach.
- Streamline useless spending: significantly reduce those ineffective activities or, if the ability allows, breathe new life into them.